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When you partner with UMA, you’re in.

Selective by design. Friendly by intent. We work with a small group of partners, and once you are in, you have the full UMA team, brand, and roadmap behind you. This is what working with us looks like.

The deal

High standards, both ways. Worth it.

Partnership with UMA is earned, not bought. We are explicit about what we expect, and we ask the same of ourselves. That is what makes the programme worth being part of.

Partnership with UMA is earned, not automatic. We only work with partners who actively commit to selling UMA, not those who quietly list it on a spec sheet. That selectivity is the point. It is what makes partnership worth something on both sides.

From day one, both of us know what success looks like. Pipeline, customer outcomes, how we represent each other: all of it is laid out plainly, with no surprises, no quiet metrics, no shifting goalposts. We tell you what we expect, and we hold ourselves to it too.

That clarity is why partnership is a small club on purpose. Once you’re in, you’re in. You have our team, our roadmap, our brand, and our customers’ confidence behind you. We treat partner success like our own, because it is.

The ladder

Five tiers. Pick the one that fits.

Tiers create progression. As your commitment grows, so does the support, the access, and the ceiling. We will not talk numbers here. Those are a conversation, not a brochure.
Official Partner Mark

When you join the programme, this is the wordmark you carry. Each tier has its own colour, used on your badge and across our materials. We send the full asset pack on day one.

UMA Partner wordmark
01 · Tier

Affiliate

You introduce. We handle the rest. A clean way to start without committing to delivery, perfect for adjacent businesses with relevant networks.

02 · Tier

Accredited

You qualify leads, deliver demos, and start representing UMA in the market. Training, collateral, and deal-registration access.

03 · Tier

Certified

You are running active UMA projects, hitting joint targets, and planning together quarterly. Priority lead allocation and joint go-to-market.

04 · Tier

Elite

Multiple deployments live, references on request, GTM aligned with ours. Co-branding, roadmap previews, executive sponsorship, advisory access.

05 · Tier

White Label

Strategic partners only. Sell UMA under your brand. Built around exclusive arrangements and custom solution development.

The journey

From first call to advisory council.

Four stages. We are explicit about each one. What we look for, what we deliver, and how we move you forward. No black boxes.
  1. Qualification

    See if it fits

    A short conversation about your market, your team, and how UMA fits your portfolio. Not every organisation qualifies, and that is intentional.

  2. Enablement

    Get equipped

    UMA University, sales playbooks, certification, demo environments. By the end you can sell, demo, and deliver UMA confidently.

  3. Performance

    Build the pipeline

    Active selling, regular reviews, and customer success that lasts. We are in this with you, quarterly, not just at renewal.

  4. Growth

    Move up the ladder

    Tier advancement based on consistent delivery, pipeline, customer satisfaction, and long-term commitment. Higher tier, more support.

Deal protection

Open a door. It’s yours.

Partners who put the work in to open doors deserve protection. Our deal-registration system removes channel conflict and rewards genuine investment in customer relationships.

  1. 01

    Register the deal

    Every opportunity goes through the Partner Portal with the customer, scope, and timeline. Tracking from day one.

  2. 02

    You are protected

    Once we validate the registration, the deal is yours. Your investment in opening the door is respected and rewarded.

  3. 03

    Fair conflict resolution

    If two partners hit the same customer, priority goes to the one who can show real engagement. Meeting records, proposals, history.

  4. 04

    Active by design

    Unworked deals expire after 90 days. No hoarding. Genuine investment is what gets protected.

Why we’re selective
You don’t just add UMA to your shelf. You earn the right to partner with us by proving commitment, delivery, and results, and in return, we protect your brand, your customers, and the success of the partners who truly invest.
The UMA Partner Programme Earn it. Keep it.
The roster

See who's already in.

The named resellers and delivery partners on the programme today, with the tier they hold and a link to their site.

Think we’d work well together.

We start with a short qualification call. Tell us who you are, what you sell, and the customers you serve. If it fits, we move quickly.